Digital marketing is one of those highly technical industries that often goes past the layperson with very little understanding; and like other industries with this complication, such as IT or mechanics, there is often a level of distrust behind just about every digital marketing agency.
A lot of businesses have been burned by unfair practices in our industry in the past, and there is always a substantial risk involved when signing up a new agency. For many businesses, this level of distrust is something that they are not willing to work with, nor should they.
But, as with all things that are given enough time, our industry is evolving, and the best digital marketing agencies are evolving too. The best of us want to create a competitive industry, one where our clients can automatically trust us, and the delivery of quality services and results is something that our clients can assume we are committed to.
This has led agencies like ATKASA Digital Agency to take a different approach, and the trust this builds between digital marketing agencies and their markets should never be understated.
So, how have agencies like ours fostered this climate of trust in an industry where trust seems to be a little precious for its taste?
Let’s take a look:
Being Done with Contracts
For many people who have dealt with marketing agencies in the past, the very mention of a ‘contract’ can be a source of corporate trauma.
Few people are happy to sign and stick to a contract when they don’t know what they’re getting, and a lot of businesses have found themselves in a situation where they are displeased with a marketing service, but need to stick out their contracts with the related agencies.
This, of course, isn’t just limited to our industry, but it is a prevalent concern within it.
So, to move around this and make things easier for our clients, agencies like ours tend to stay away from contracts, opting rather for Service Level Agreements (SLAs) to dictate the responsibilities of each party, both the client and the digital marketing agency, which can be cancelled with short notice at any point.
A Digital Marketing Agency Open to Transparency
We get it, the jargon used in any digital marketing agency can be confusing for the average person. And agencies like ours have heard too many clients talk about how agencies often use this to their advantage to keep clients out of the loop.
Things are changing quickly, and those agencies that value the trust of their clients understand the importance of clear, easy-to-understand communication.
Being open and honest about processes, results, and expectations fosters a far better relationship with clients than keeping them in the dark, something that agencies like ours have come to understand.
Reports with incomprehensible data are useless to you, even if they contain all the information you need. What needs to happen is that the data needs to be laid out in a way that is simple to understand, so that clients know exactly what’s happening with their campaigns, and what they should expect from them.
Providing Value Up-Front
One of the things that make it difficult to invest in digital marketing with confidence, is that many people don’t understand what exactly goes into, for instance, building a website, optimising it for search engines, or running campaigns on Google Ads.
It’s hard to see the value of a digital marketing agency until you know exactly what they can do for you.
So leading agencies find ways of demonstrating the value to you upfront with comprehensive website audits, carefully mapped out strategies, maybe even a little bit of keyword research, all as part of the initial pitch.
This gives potential clients a roadmap of actionable tasks that can improve their marketing campaigns at every level, thus making it easy to see the value behind services like ours.
You can, for instance, use the ATKASA Digital Agency website to get a free SEO and website audit that lays out numerous ways to improve your current website, so that you know exactly what needs to go into it.
Contact ATKASA Digital Agency for Details
Want to find out how it feels to work with a modern digital marketing agency, one that fosters trust and transparency between itself and its clients? Be sure to visit the ATKASA Digital Agency website to find out more.