Latest Digital Marketing News

Welcome to ATKASA’s digital marketing blogs page. Get yourself a cup of coffee, settle in, and share our insights.

 Also, be sure to check back frequently to find updates, latest trends, and much more.

Digital Marketing News & Blogs

 

How to Leverage Website Design for Better SEO Performance

How to Leverage Website Design for Better SEO Performance

In the digital age, having a website isn’t enough. It needs to be aesthetically appealing, function seamlessly, and crucially, be optimised for search engines.    It's not just about having a digital business card but a platform that’s optimised for both users...

The Ultimate Pitch

The Ultimate Pitch

Marrying Sales with Your Digital Strategy Sales! It's an essential part of any business, driving growth and profitability. But let's face it; crafting the ultimate pitch can feel like an elusive pursuit.  It's not merely about presenting your product or service; it's...

Podcasting: The New Advertising Frontier

Podcasting: The New Advertising Frontier

In recent years, one platform that has seen substantial growth in popularity is podcasting. For those unacquainted, podcasts are digital audio files available on the internet for downloading or streaming, usually part of a themed series.  Podcasts are rapidly becoming...

Backseat Advertising

Backseat Advertising

In today's cutthroat business environment, standing out from the crowd can be a herculean task. Traditional marketing strategies can still be effective, but they might not always capture the attention of your target audience in an increasingly digital world.  Enter...

Millennials: The Content Generation

Millennials: The Content Generation

In today's digital era, content is king, and no demographic has embraced content generation quite like the millennials.  They are a digitally-native generation who have shaped and been shaped by the online world, making them a critical target market for any brand. ...

Spin Your Brand onto the Web

Spin Your Brand onto the Web

In the world of digital marketing, having a robust online presence is not just beneficial, it's essential. But how does a brand make its mark on the web?  Through an outstanding website development and search engine optimisation (SEO) process! The Importance of...

Using Social Media Responsibly

Using Social Media Responsibly

In this digital age, social media has become an integral part of our lives. Whether it's for business promotion, networking, or simply staying connected with friends and family, its usage has soared.  However, along with its benefits come potential hazards. ...

Are Awards the Barometer for Creativity?

Are Awards the Barometer for Creativity?

As a business owner or decision-maker, choosing a creative agency to collaborate with can feel like a daunting task.  Often, you might find yourself drawn towards award-winning agencies, believing they offer a higher quality of creative work. But do these accolades...

Hello Customer: Meet the ATKASA Brand

Hello Customer: Meet the ATKASA Brand

Hey there! Are you ready to journey through the digital marketing universe with a companion that truly understands your brand?  Look no further! ATKASA - Digital Agency is not just a service provider, but a partner committed to your brand's online growth. Standout...

Global Social Media: Whos Following What?

Global Social Media: Whos Following What?

Hello there, social media aficionados!  As ATKASA - Digital Agency, we’re here to help you navigate the exciting yet often bewildering maze of social media marketing.  One of the key aspects of a successful marketing strategy is choosing the right platform. But with...

The Role of Trademarks in Branding

The Role of Trademarks in Branding

  Hey there, business-savvy minds!  Have you ever found yourself wondering about the mystique that lies behind the great symbols and names of the world’s most renowned brands?  There’s an all-important link here, and it's called the power of trademarks.  As...

Digital Transformation & Challenging the Status Quo

Digital Transformation & Challenging the Status Quo

Hello, disruptors and digital enthusiasts! If you've been feeling a little marketing fatigue or just can't seem to trust agencies anymore, you're not alone.  It's time to talk about an industry shake-up, and it's happening right here in the sphere of digital marketing...

The A-Z Guide for digital Marketing Buzzwords

The A-Z Guide for digital Marketing Buzzwords

Welcome to the wonderful world of digital marketing!  With an ever-evolving industry full of unique jargon and catchphrases, it's not surprising that navigating through it can sometimes feel like learning a whole new language.  But fear not, intrepid explorer! ATKASA...

The Future of Digital Marketing in South Africa

The Future of Digital Marketing in South Africa

The digital world is like a high-speed train, constantly charging forward at a breakneck pace. As we try to keep up with these exhilarating changes, one thing becomes clear - the future of digital marketing in South Africa is both exciting and promising.  With...

Why Agile Video Content is Hailed as the Future of Content

Why Agile Video Content is Hailed as the Future of Content

The world of marketing is always evolving, and in recent years, one trend has taken the industry by storm: agile video content.  But what is it, and why is it being hailed as the future of content?  Let's dive in and uncover the truth about this intriguing aspect of...

Essential Tips to Create Effective Google Ads Campaigns

Essential Tips to Create Effective Google Ads Campaigns

Understanding and harnessing the potential of Google Ads can be a game-changer for businesses of all sizes. Want to find out why, be sure to read our blog on Utilising PPC Advertising to Boost Traffic and Sales. Whether you're a seasoned marketing professional, an...

Can AI Replace Your Marketing Copywriter?

Can AI Replace Your Marketing Copywriter?

In the era of technological advancements, it's worth asking: can Artificial Intelligence (AI) replace your marketing copywriter? While AI has made significant strides, the answer remains a resounding no. It can be tempting to take the AI route, but here are a few...

Understanding the Basics of Online Advertising

Understanding the Basics of Online Advertising

Online advertising has become a critical component of marketing for businesses of all sizes, whether you’re a small start-up or a multinational corporation.  It is so much more than just an effective way to get your brand known, it has become an absolute staple of...

Tips for Creating High-Converting Website Landing Pages

Tips for Creating High-Converting Website Landing Pages

Creating an effective website landing page is essential to the success of any online business. A high-converting landing page will help to capture leads, generate sales, and increase customer engagement.  What do we mean by high converting? Every website page has an...

Understanding the Benefits of PPC Advertising

Understanding the Benefits of PPC Advertising

Search Engine Marketing is one of the most common ways to promote your business online. With this type of advertising, you pay each time someone clicks on your ad.  This cost-effective method allows you to reach a wider audience and drive more traffic to your website....

Leveraging the Power of Email Marketing Campaigns

Leveraging the Power of Email Marketing Campaigns

Email marketing is one of the most powerful tools available to digital marketers. It’s a great way to stay in touch with customers, nurture relationships, unveil new offerings, and drive sales. With careful planning and execution, email marketing campaigns can be...

Key Strategies for Increasing Website Traffic

Key Strategies for Increasing Website Traffic

Search engine optimisation (SEO) is an integral part of any digital marketing strategy. It involves the process of improving your website’s visibility within the organic search results of major search engines such as Google, Bing, and Yahoo.  With the right SEO...

Tips for Creating Engaging Videos

Tips for Creating Engaging Videos

Video production is a powerful tool for businesses looking to engage their customers and promote their brand.  High-quality videos can help businesses stand out from the competition and increase their reach. However, creating engaging videos can be a challenge.  Here...

The Benefits of Hiring a Social Media Agency

The Benefits of Hiring a Social Media Agency

You can’t swing a cat without hitting someone who is already a master of social media (in one way or another), so why the need to market on social platforms through a social media agency? It’s a good question. Social media is as ubiquitous as oxygen, so surely anyone...

A New Breed of Digital Marketing Agency

A New Breed of Digital Marketing Agency

Digital marketing is one of those highly technical industries that often goes past the layperson with very little understanding; and like other industries with this complication, such as IT or mechanics, there is often a level of distrust behind just about every...

Utilising PPC Advertising to Boost Traffic and Sales

Utilising PPC Advertising to Boost Traffic and Sales

Search engine advertising, or pay-per-click (PPC) advertising, is an effective way to drive traffic to your website and boost sales. It is an affordable way to reach a large audience, and you can target the right people with the right message. With the right strategy,...

Understanding the Basics of Online Advertising

Understanding the Basics of Online Advertising

Online advertising has become a critical component of marketing for businesses of all sizes, whether you’re a small start-up or a multinational corporation. It’s an effective way to reach potential customers and drive sales, but for most businesses, it's an essential...

Tips for Creating High Converting Website Landing Pages

Tips for Creating High Converting Website Landing Pages

Creating an effective website landing page is essential to the success of any online business. A high-converting landing page will help to capture leads, generate sales, and increase customer engagement. How do they do this, by guiding your visitors towards taking the...

How to Start an eCommerce Business

How to Start an eCommerce Business

Modern business has done some wonderful things for consumers and sellers alike, but few industries have had an impact on commerce that shopping online has. Starting an ecommerce business was once a risky and alien concept, but now, especially in the wake of the 2020...

Marketing for Products that Paid Ads Won’t Touch

Marketing for Products that Paid Ads Won’t Touch

Disclaimer: This article doesn’t serve as advice on how to market products that are illegal to sell and advertise, but is rather a guide on marketing for those that, due to their nature, cannot be advertised on social media or the Google Ads network. ATKASA Digital...

Best Practices for Social Media Marketing

Best Practices for Social Media Marketing

Make Social Media Marketing Work for Your Brand Social media marketing has become an integral part of any business’s marketing strategy. It is an effective way to reach a large, engaged audience and build relationships with potential customers. However, with so many...

Create Winning PPC Campaigns to Maximise ROI

Create Winning PPC Campaigns to Maximise ROI

Get More Back for Less with More Effective PPC Campaigns Pay-per-click (PPC) campaigns can be an effective way to drive traffic to your website and increase your return on investment (ROI). With the right strategies in place, you can create winning campaigns that...

Strategies for Optimising Website Performance

Strategies for Optimising Website Performance

Optimising website performance is a crucial step to ensuring your website is running efficiently and effectively. It is important to focus on improving performance since it can directly influence user experience, search engine rankings, and overall success. Here are...

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