Welcome to the wonderful world of digital marketing! 

With an ever-evolving industry full of unique jargon and catchphrases, it’s not surprising that navigating through it can sometimes feel like learning a whole new language. 

But fear not, intrepid explorer! ATKASA – Digital Agency is here with a handy A-Z guide of digital buzzwords to keep you in the loop.


A – Analytics

Analytics refers to the collection and analysis of data to make informed decisions. In the context of marketing, this could mean tracking website traffic, user behaviour, and campaign performance.


B – Bounce Rate

Bounce rate is a metric that measures the percentage of visitors who navigate away from a website after viewing only one page. A high bounce rate could indicate issues with user experience or relevancy.


C – Content Marketing

Content marketing involves creating and sharing valuable content to attract, engage, and convert an audience. This can include blog posts, videos, infographics, and more.


D – Digital Marketing

This is a catch-all term for all marketing activities conducted online. This includes SEO, PPC, social media marketing, email marketing, and more.


E – Email Marketing

Email marketing is a form of direct marketing that involves sending promotional messages via email to a targeted group of consumers.


F – Funnel

In marketing, a funnel is a visual representation of the customer journey, from the first interaction to conversion. It’s called a “funnel” because it narrows down at each stage, reflecting the decreasing number of prospects at each step.


G – Google Ads

Google Ads is an online advertising platform developed by Google. Businesses can use Google Ads to display advertisements, product listings, and service offerings on Google’s network.


H – Hashtag

A hashtag is a word or phrase preceded by a hash sign (#), used on social media platforms to identify messages on a specific topic.


I – Influencer Marketing

Influencer marketing involves collaborating with influential people to promote a product, service, or campaign. These influencers typically have a large and engaged following on social media.


J – Journey (Customer)

The customer journey refers to the process that a consumer goes through, from becoming aware of a product or service to making a purchase, and beyond to the after-sales-services they require.


K – Keywords

Keywords are words or phrases that people use when searching for something on search engines. These are critical in SEO strategies and can influence a website’s visibility and ranking.


L – Landing Page

A landing page is a dedicated web page designed to convert visitors into leads. This is typically where a visitor “lands” after clicking on a marketing promotion or ad.


M – Mobile Marketing

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and other mobile devices, via websites, email, SMS, social media, and apps.


N – Native Advertising

Native advertising refers to paid content that matches the look, feel, and function of the media format in which they appear. They are often found in social media feeds or as recommended content on a webpage.


O – Organic Traffic

Organic traffic refers to visitors that arrive on a website as a result of unpaid search results.


P – PPC (Pay-Per-Click)

PPC is an online advertising model where advertisers pay each time a user clicks on one of their online ads.


Q – Quality Score

In Google Ads, Quality Score is a metric that Google uses to rate the quality and relevance of your keywords and PPC ads.


R – Retargeting

Retargeting is a form of online advertising that targets users who have previously visited a website with banner ads on different platforms across the internet.


S – SEO (Search Engine Optimisation)

SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.


T – Traffic

In digital marketing, traffic refers to the visitors a website receives.


U – UX (User Experience)

User experience (UX) is the overall experience a person has while interacting with a website or application.


V – Viral

Viral refers to content that significantly spikes in popularity and is shared across the internet in a short period of time.


W – Web Design

Web design involves creating the visual layout and usability of a website. It considers best-practices, the intended user experience, and much more.


X – XML Sitemap

An XML sitemap is a file that helps search engines understand a website while crawling it.


Y – YouTube Marketing

YouTube marketing involves creating, sharing, and promoting video content on YouTube as part of a digital marketing strategy.


Z – Zero Click Searches

Zero click searches result in users getting all the information they need right from the SERP without having to click through to a website. These often include addresses and contact information, or a short summary of a business’s services.


Browse ATKASA’s Website for Details

There you have it! A whistle-stop tour through the most crucial digital marketing buzzwords. Now you’re equipped with the language skills needed to navigate the world of digital marketing


But remember, if you ever need a guide, ATKASA – Digital Agency is here to help. Browse our website to find out more.