In today’s cutthroat business environment, standing out from the crowd can be a herculean task. Traditional marketing strategies can still be effective, but they might not always capture the attention of your target audience in an increasingly digital world. 

Enter the game-changer: backseat advertising. It’s an innovative strategy that could bolster your printing and branding, enabling you to drive your brand forward in a truly unique way.


Understanding Backseat Advertising

So, what exactly are backseat ads? 

Imagine you’re in a taxi, Uber, Bolt, DRIVE or any other type of ride-sharing service. As a passenger, you’re often a captive audience, especially during long rides or traffic jams. Advertisers have caught on to this and have started using the backseat of vehicles as advertising real estate. 

This form of advertising can range from simple car wraps to sophisticated digital displays showcasing a variety of brands.


Why Consider Backseat Advertising?

Now that you have a basic understanding of what backseat ads entail, why should you consider it? 

Here are a few compelling reasons:


High Engagement Rate

The prime advantage of backseat advertising is the high engagement rate. Passengers in a vehicle have little else to do but observe their surroundings, making them more likely to engage with backseat advertisements.



Backseat ads can be a cost-effective alternative to traditional forms of outdoor advertising like billboards and street banners. Since vehicles are constantly on the move, your ad reaches more people, thus giving you more bang for your buck.


Targeted Advertising

With advanced technologies like geofencing, backseat ads can be programmed to change based on the vehicle’s location. This allows for targeted advertising based on the demographic profile of different neighbourhoods.


Implementing Backseat Ads

Implementing backseat ads as part of your printing and branding is straightforward. 

Start by identifying a service provider who specialises in this form of advertising. They can guide you through the process and help you select the type of backseat advertising that best suits your brand and budget.

Once you’ve identified the type of backseat ads you want to use, the next step is to create engaging ad content. This is where the role of a robust creative and design team comes into play. 

They can help ensure that your backseat ads are visually appealing and effectively convey your brand message.


Browse ATKASA for Details

Backseat advertising might not be the first thing that comes to mind when you think about promoting your brand. However, it offers numerous benefits and can be an excellent addition to your printing and branding

So why not take your brand for a ride and see where backseat ads can take you?

Remember, in the world of marketing and advertising, innovation is the key to capturing audience attention. Therefore, don’t be afraid to try something different and make a lasting impression on your potential customers.

Want to find out more? Be sure to browse the ATKASA – Digital Agency website for details.