Marula Cleaning Solutions needed a simple yet impactful 3-page website to enhance their online presence
and brand identity, within a tight timeframe and limited brand guidelines.
Challenges:
The project demanded a clean, user-friendly design that encapsulated the brand’s essence, adhered to SEO
best practices, and was optimised for mobile users. Key hurdles included articulating a defined brand voice,
ensuring seamless navigation, and integrating essential information without cluttering the limited space.
Strategies
Brand Identity Development: Before web development, a detailed brand identity and voice were established
to guide the design process. This was a collaborative effort between the design team, the web developer,
and the copywriting team.
Simplicity in Design: The website’s aesthetic was crafted to reflect the clarity and efficiency of Marula’s cleaning
services, prioritising immediate value delivery to visitors landing on the site.
SEO Foundation: Strategic keyword research laid the groundwork for basic SEO, enhancing the site’s visibility and reach.
Mobile Optimisation: Recognising the prevalence of mobile searches, the site was tailored for optimal mobile experience,
focusing on fast load times and easy access to information and contact details.
Outcomes:
The website achieved a balance between simplicity and functionality, effectively conveying the brand’s
offerings and values.
Mobile optimisation ensured a superior user experience, crucial for the target audience predominantly
using mobile devices for search.
SEO efforts resulted in improved digital visibility, facilitating organic growth and engagement.
Conclusion
Despite the limitations of a small-scale project, Marula Cleaning Solutions’ website stands as a testament to the effectiveness of a well-thought-out digital strategy that marries design with functionality, setting a solid foundation for the brand’s digital marketing efforts.
Looking for Results like These?
In the realm of digital, ATKASA – Digital Agency prides itself on our leading website design and development services,
where even the smallest projects adhere to a strategy that has been designed to offer exceptional results while
falling in line with what our client wants.
Are you looking for a new website for your business? Be sure to get in touch with a representative
from ATKASA – Digital Agency today for details.